Snickers. M&M's. Twix. Skittles. Milky Way. Orbit gum. Altoids. Kind Bars. Ben's Original Rice. Pedigree. Whiskas. Royal Canin. All one family. Highly secretive and private; meet the Mars family. Mars, Incorporated. $50+ billion in annual sales. More revenue than Coca-Cola. 150,000 employees. 80 countries. 100% family-owned. No stock ticker. No public filings. No named family office anyone can find. Their Virginia headquarters is nicknamed "the Kremlin." The Guardian called them a "reclusive dynasty of billionaires who spend time on a remote ranch in Wyoming." Here's the real surprise: Mars isn't really a candy company anymore. Pet care is 59% of revenue. They own 3,000+ veterinary hospitals — Banfield, VCA ($9.1B acquisition), BluePearl, AniCura. The vet who treats your dog likely works for the same family that made your Snickers. It started with a father-son feud. In 1932, Forrest Mars Sr. demanded a third of the company. His father said no. Forrest left for Europe with $50,000, worked undercover in Swiss chocolate factories, and came back to build a global empire. He was so obsessed with secrecy that when the U.S. military tried to overturn his rice patent, he locked down information forever. Family net worth: ~$143 billion. America's third-richest family. They've kept this company private for over 110 years. The candy in your hand. The gum in your mouth. The food in your dog's bowl. The vet who does your pet's surgery. One family — and they don't even have a public family office. That's how invisible a family office can be. FO256. March 30th. West Palm Beach.