Startup beef is always funny. Years ago, I worked at a marketplace & we decided Craigslist was our enemy. We built narratives around “beating” them, studied their every move, and even shaped internal goals around taking their users. I’m pretty sure they never thought about us once. Later, we shifted our obsession to TaskRabbit. Remember Taskrabbit? We spent so much energy trying to outdo them w/ pricing wars, feature debates, endless comparisons. But in the end, neither of us became a breakout, venture-scale success. The real competitors were the ones playing a much bigger game: DoorDash, Instacart, Uber. We knew those founders personally, hung out with them at the same SF parties, but never saw them as direct competition. Turns out, they were just playing a different sport entirely. I see the same thing today in AI and crypto. Startups beefing over tiny overlaps, chasing small wins. Before you pick a fight, make sure you’re actually in a market worth winning. Otherwise, you’ll wake up every morning obsessed with a game that doesn’t matter.